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What is SEO and How to Get Your Website Noticed by Search Engines

If you’re trying to get your website noticed by search engines, you’re probably wondering “What is SEO?” The term didn’t originate until 1997 when website owners began intentionally attempting to rank higher in the results. Website owners submit the URL of their website to search engines, and the search engines send an automated program to discover the information about it. This program analyzes the links on the website and sends it back to the search engine as “indexer data.”

The structure of your website is critical to its SEO. Your homepage will have several children, and the children may have their own. Site structure, also known as information architecture, refers to how your site is organized. You should place your most important pages at the top of your site’s hierarchy. Headers and footers help both users and search engines navigate your site. Ensure that these areas are relevant to your content. After all, search engines will be crawling the site if the pages are easily accessible.

Search engine optimization (SEO) requires a deep understanding of search engines. It involves creating a website that Google likes. Ultimately, this is what determines the volume of traffic that a website receives. You can learn more about SEO from SEO experts like Callie Quinlan. She covers everything from conversion optimization tips to pricing on your site and frequency of blogging. The process of SEO is never complete, but starting with the techniques in this article will help you start off on the right foot.

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