When it comes to using social media for small business, there are a number of things you need to know. First of all, you need to understand your customers and their journeys. Social media channels can drive a consistent stream of high-quality website traffic. And once you have customers, you can engage with them through these channels to build your company’s brand and increase sales. This guide will teach you how to leverage social media for small business.
Statistics show that people spend more time on social media than any other age group. Younger people use it the most, spending about three hours each day. And while younger people use it more, older people are catching up. The average American spends two hours and twenty-two minutes on social media. For small businesses, Facebook remains the top social media platform. And with 68% of the U.S. population using Facebook, it’s no wonder that marketers are taking advantage of this trend. Research shows that visual content is more likely to be shared than other types of content, with YouTube generating 40 billion views in just two months.
The next step is setting goals for social media. Many small business owners aren’t sure what to expect from the platform. Some want to connect with current customers. Others want to boost conversions and traffic to their websites. Social media networks have tools that measure these metrics. Knowing what to measure is crucial in achieving business goals and reaching those goals. A few examples are engagement rates per post. The key is knowing what metrics will make a difference in your small business’s marketing.